Voice of Wealth
A kitchen overhauled the graphic style and editorial line of the Voice of Wealth App, which provides the BNP Paribas Wealth Management clients with premium news, decrypted and analysed by the bank’s experts.
On top of a modernized design, we worked on a new layout, the prioritization of content, and a dynamic news treatment, to make the app more userfriendly.
The app was developed by our agency and integrated into an Adobe solution. It is available on iPad, Android tablets, and will soon be adapted to smartphones.
Out Of My Internet: Our commitment to fighting hate speech
OUT OF MY INTERNET offers internet users/citizens the possibility to take an active hand in the fight against heinous and stigmatizing speeches on the web. From now on, they can report them in a matter of two clicks.
The project started from a simple assessment : the Internet, and especially social media, blogs, news articles comments etc., have become a major challenge for those who fight all sorts of abuse, whether sexist, homophobic, racist, anti-semitic, islamophobic, etc.
Few are the people who take the time to alert the authorities or associations : this requires commitment, a good knowledge of the associative network and to trust that things will be taken care of.
Out of My Internet makes it possible for any Internet user to be actively involved in this fight, thanks to a button installed in their browser. The « OUT ! » button has two simultaneous objectives : by a simple ‘highlight and click’ you can report illegal opinions, but you can also send a message of tolerance to its author, all without quitting your page.
An application that counts … on its editorial line
« Les Bons Comptes » is an app that enables you to calculate and split your restaurant or holiday expenses among friends. A Kitchen was chosen to contribute to the editorial content of the app and of the entire communication strategy surrounding it.
Our editorial work met three challenges. The first one was clarity : the name of the application is not explicit enough as to the various services it offers, therefore our taglines also needed to be informative. The second was simplicity : the various paths leading to the main services of the app needed to be easily identifiable and accessible. The last challenge was the target : the application targets a rather young public who can easily tell when you’re too obviously trying to seduce them.
The first step was to find a simple, efficient and impactful message: « the app you can count on ». Then, the navigation pathways had to be perfectly apparent to optimize navigation, with screen titles that clearly identify the various steps and actions, and buttons that make the navigation experience self-evident. Finally, the wording needed to lead to an immediate understanding of the service.
All this process was applied to the app, on the website on which it is promoted, as well as on the app stores.
The digital showcase for the CERC on iPad
A leading cardiological research center, the CERC takes part in many conventions around the world. We offered to equip their exhibition stand with an iPad application.
This app reproduces CERC’s universe and more particularly the network of experts, with a mosaic of portraits – that until that day could only be glimpsed at on the background wall of the exhibition stand.
Now visitors can freely navigate the portraits, the firm’s activities, the latest contracts it has signed, and they can also watch CERC TV, with interviews of the network of correspondents.
The application has become a client prospecting tool for the CERC, and exceeds our initial expectations. The fact that they can update the app enables them to enrich the content as they go.
What’s more, it has enabled the firm to go more and more digital, and convey the image of a modern, connected business.
Launch of the mobile app « Souvenirs »
Souvenirs is an app that reminds you everyday of the photos you synchronized exactly 1, 2 or 3 years ago, on your iPhone, iPad and on social media.
The app also enables you to see how many likes and comments you drew with those pictures, and to share them via email.
To make such a digital trick possible, users first need to sync the app with their Facebook, Instagram, Picasa, google Drive, Dropbox, iCloud accounts. The pictures taken on the exact same day in the past directly appear in the app. Zooming or sharing is available for each picture.
Halfway between a personal data sync account (like iCloud or Picasa), and a social network (centered on the « picture-you-need-to-share »), Souvenirs offers the possibility to immerse yourself each day in the storage of those accounts, at a time when the exponential number of pictures we take, paradoxically results in our forgetting them too quickly.
« Mes Envies » (« my wishes ») on iPad
Hello Bank ! chose A Kitchen to design a specific tab in their tablet application. « My Wishes » helps clients define a time limit for the purchase of an item on their wish list, and to save correspondingly, so that their wish can come true.
Featuring a detailed savings schedule, product categories, notifications to remind you of the money you need to save etc., the tool is adapted to the bank’s rather young target and in line with its new social media editorial line, centered on consumption.
Added to this conceptual challenge was a technical one, since this widget needed to be operational on the range of tablets present on the market. Given the delays we are given to release this new tool, we opted for a webview.
Today, this device is completely fulfilling its objective both as a communication tool for a brand making its debut on the digital scene, and as a successful practical tool for clients.
Dr Job and Mr Recruitment
Dr Job is a mobile app which helps applicants prepare for their job interview. Originally released on the app store, the application needed to get its second wind, thanks to a digital campaign adapted to a range of media.
First, we provided a Facebook plugin : a 10-question random MCQ, which echoed the concept of the app.
Then, we designed a communication campaign, with Facebook covers inspired from famous movies or movie characters, and delivering a simple, impacting message, in line with Dr Job’s advice. 16 such original posters were created and shared on social media.
Finally, we developped an Android app, and did the porting ourselves to make sure the conversion was true to the original iPhone app.
Creation of the agency
A year before launching A Kitchen, when they both worked for Degetel, a software engineering company, Yoann Chevreuil and Nicolas Hazout (often) met up at the coffee machine. The former was a creative director, the latter the head of the communications department.
They had fulfilled their mission, which was to launch the company’s digitalization, with the creation of a website and a mobile app. A genius idea suddenly downed on them, between two nespresso caps : « What if we started our own business ? ». A self-evident question, that you’ve heard a million times, and yet, they did go ahead with it.
April 2012: A Kitchen was created.