À la Une

L'agence en 6 projets

  • L’intranet d’Allianz France

    A Kitchen remporte l’appel d’offre lancé par Allianz France pour la refonte de son Intranet.

    L’agence revoit entièrement le graphisme, l’ergonomie et la ligne éditoriale de l’outil. Recentrée autour des actus « chaudes » du Groupe, lequel compte plus de 10000 collaborateurs en France, la plateforme interne devient un outil personnalisé.

    Allianz a choisi de faire évoluer son Intranet par étapes afin de pouvoir l’adapter à tout moment aux besoins des collaborateurs.

  • La 1ère plateforme collaborative du secteur bancaire

    BNP Paribas IDEAS est imaginé, créé et développé par A Kitchen. L’objectif : associer les utilisateurs à l’innovation dans la banque.

    L’internaute peut tester en avant-premières les applications, sites web et autres supports digitaux de la banque. En outre, il peut engager des discussions sur la banque de demain: voiture connectée à sa banque, virements via les réseaux sociaux, dématérialisation des tickets de caisse… Ces idées peuvent être commentées et soumises à un vote.

    Bref, avoir des idées, c’est bien, les partager, c’est mieux!

     

  • La ligne édito Facebook de BNP Paribas

    A Kitchen gère la page Facebook de BNP Paribas depuis 2014.
    Nous y proposons de recentrer le discours de la fan page sur l’ADN de la marque : la diversité des offres.

    L’innovation est notre 2ème axe de travail. Nous proposons de créer une charte graphique dédiée Facebook, dérivée de la charte digitale BNP Paribas.

    En filigrane, chaque post mis en ligne répond à un objectif : faire converger la ligne éditoriale de la page avec la cible de Facebook.

  • Le nouveau site de la Licra

    A Kitchen est choisie pour revoir la ligne éditoriale du site, son graphisme, son ergonomie et le développer. L’objectif : construire la vitrine qui permettra à l’association de porter la voix de l’antiracisme en France.

    Sans négliger la dimension historique de la Licra, nous optons pour une structure simple et un graphisme moderne mettant en valeur un calendrier des grandes échéances antiracistes, les actus de l’association et sa présence en ligne et sur le terrain. La plateforme digitale permet également à chacun de faire appel aux services juridiques de la Licra.

  • Quindici en cinemagraphs

    Dernier né des restaurants de Julien Cohen, Quindici, situé dans le 15ème arrondissement parisien, avait besoin d’un site web pour vitrine digitale. A Kitchen propose de jouer sur le nom du restaurant et la diversité de ses espaces de vie pour créer un site moderne et original.

    Nous créons 15 cinemagraphs, des vidéos qui se répètent en boucle pour mettre en valeur chaque lieu – le restaurant, le traiteur, la cave à vin, l’épicerie et le take-away. En fonction de l’heure de connexion, une de ces 15 vidéos apparaît.

  • My Internet Project

    My Internet Project propose aux internautes/citoyens de prendre en main de manière active et participative la lutte contre les propos haineux sur le web en partageant les discours de tolérance.

    Grâce à un bouton installé dans le navigateur, l’internaute peut surligner et partager sur une plateforme web et les réseaux sociaux les discours positifs qui le touchent. Et ce sans jamais quitter sa navigation.

A new website for BNP Paribas Développement

BNP Paribas Développement / March 2016 / Website / visit the website / Share

BNP Paribas Development, a branch of BNP Paribas, assists SMBs in their choices of long-term development strategies, or in the management of their shareholders. A Kitchen developed a modern corporate website, focused on the activities of the company, their achievements, and customer relationship.

A Kitchen built the new site but also reviewed its editorial line so as to focus the company’s positioning around its core business. We created a baseline and fine-tuned our taglines.

A digital photo wall for M6

M6 Publicité / March 2016 / Digital campaignsWebsite / Share

After working on a similar project for Allianz France, A Kitchen designed a digital employee photo wall for the advertising branch of French TV channel M6. Used as an internal tool to present the Group’s workforce, this digital photo wall takes the shape of an interactive mosaic.

The platform is completely secured, with a dedicated url.

Euro 2016 on M6

M6 Publicité / February 2016 / Website / visit the website / Share

A Kitchen created a EURO 2016 TV buying platform for M6 Publicité.

M6, which broadcast the European football competition, set up a large-scale digital plan around this widely watched event.

A Kitchen designed a website specifically dedicated to media agencies and advertisers, to enable them to buy ad space directly online during the EURO 2016 event. The platform also allows users to contact the marketing teams of M6 Publicité.

The platform was an actual digital showcase, with the games and the competition front and center. It also served as a pre-booking space, with offers and packages clearly detailed and easily identifiable.

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Quindici’s, 15 cinemagraphs for a restaurant

Quindici / January 2016 / Website / see the website / Share

For the latest venue of Julien Cohen’s famed Italian restaurants, Quindici’s, located in the 15th arrondissement in Paris, A Kitchen offered to use the evocative name of the restaurant and the variety of spaces it offers to create a modern and original website.

Depending on the time of day, the website plays a different cinemagraph, a short, looped video of an action, for instance the pouring of coffee in a cup, a passing train, a flickering candle etc. 15 such videos were filmed and added online, giving a glimpse of each of the 5 dedicated areas – the dining area, prepared food counter, wine cellar, shop and takeaway.

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Overhaul of the Licra website

Licra / December 2015 / Website / visit the website / Share

In 2015, the website of the International League Against Racism and Anti-semitism (LICRA) was ill-adapted to the message they wanted to carry. Several re-design attempts had already failed. They asked A Kitchen to come up with ideas to review the editorial line and graphic design, and to optimize UX, all with one objective : designing a ‘digital showcase’ for the association, and enable them to be the voice of anti-racism in France and abroad.

Without neglecting the historical dimension of the LICRA, we opted for a simple structure with a calendar at its core featuring the major events of the anti-racist fight, the association’s hot news and its presence online as well as on the field. The digital platform also makes it possible for anyone to contact the LICRA’s legal aid services.

Truffies – selfies of well-insured pets

BNP Paribas Assurances / December 2015 / Website / The project in images / Share

In order to publicize BNP Paribas’s pet insurance plan, A Kitchen proposed to promote it through the organization of an online contest. Every participant was invited to post a selfie of their pet. The winners were the selfies which drove the more « likes ». The gallery of selfies was then posted on the new mabanque.bnpparibas website. 1,300 pictures were published and attracted over 15,000 visitors, an outstanding figure for a page dedicated to pet insurance.

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Customize your credit card

BNP Paribas / October 2015 / Website / The project in images / Share

Bespoke credit cards are a key feature in the banking industry. Our agency was selected by BNP Paribas to produce a series of contests around this theme.

The first of these contests offered internet users to take a quizz to determine their profile according to the content of their personal bags, and to get a complimentary bespoke credit card as a reward.

The second contest invited users to find hidden bespoke credit cards in visuals of our own creation.

The two contests, publicized thanks to a social media campaign, helped make the service known and led to a significant raise in demand.

Launch of the Allianz France Intranet

Allianz / July 2015 / Website / Share

A Kitchen won the RFP launched by Allianz France for the overhaul of their Intranet.

Our agency offered to center the editorial line on the « hot news » of the Group, which has over 10,000 co-workers in France, and to enable its users to make customize this tool and make it their own. In order to optimize UX, we built a meta menu to reduce the depth of the Intranet and provide « quick accesses ».

Graphically speaking, the website relies on visuals to provide an immersing experience. The content block layout we imagined is perfectly responsive.

Finally, the personalized area is the greatest novelty of this Intranet. Every employee can select their favorite tools, news, and areas of interest. Users are notified of updates or added content in link with their selection.

Allianz has chosen to develop its Intranet by stages, to adapt to the emerging needs of their employees.

Redesign of the CERC website

Cerc / May 2015 / Website / visit the website / Share

3 years after designing their first website, the Cardiovascular European Research Center (CERC) asked A Kitchen to redesign it, with a focus on current news and innovation.

An area dedicated to company news was created, special attention was drawn to CERC TV and the Chronicles, a quarterly magazine which was formerly emailed to the company’s contact list was added on the home page. Finally, each activity got its own dedicated page, where it’s presented in detail.

For this overhaul to be complete, print communication tools used at exhibition stands were redesigned as well, which goes to prove that print communication can also be led by digital communication.

Launch of the ICPS Website

icps / May 2015 / Website / visit the website / Share

The Paris Sud Cardiovascular Institute (ICPS) just got a new website designed by A Kitchen. Our choices were guided by the need to take up 3 challenges :

To show physicians in a professional, as well as reassuring light.

To put the spotlight on the innovation and modern equipments of the hospital

To highlight the service’s hot news in a entirely new and original fashion, via a blog written by the physicians themselves.

Our challenge was to multiply innovative interactions between the pages of the site, to make them easily accessible, pedagogical, and user-friendly, with a special focus on drop-down menus, roll-overs and elevators.

The ICPS website was designed for an easy navigation on tablets and smartphones. Everything, from texts to images, was adapted to make navigation as pleasant an experience as possible.

Les Cailloux : a restaurant and its website at the heart of the 13th arrondissement of Paris

Les Cailloux / March 2015 / Website / Visit the website / Share

A Kitchen designed a website for the very first of Julien Cohen’s restaurants in the form of an original guided tour of the Butte-aux-Cailles, a village-like parisian neighborhood located in the 13th arrondissement.

The identity of Les Cailloux  is inseparable from that of the Butte-aux-Cailles, a historical Parisian neighborhood : welcoming, friendly, neither too big nor too small… the venue is the spitting image of its surroundings, and so is the website we designed, which takes you on a tour of the area.

We created three maps of the Butte-aux-Cailles that progressively zoom-in on the restaurant. Each map features symbols and anecdotes in link with the local community.

This narrative is interspaced with the traditional elements of a restaurant’s website : a general presentation, the menu, as well as a reservation plugin.

The first dedicated website of a series of five Parisian venues attracts significant numbers of visitors.

A digital photo wall for Allianz France

Allianz / December 2014 / Website / the photo wall in images / Share

Allianz France asked A Kitchen to imagine and design a digital employee photo wall on a secured web platform.

The existing version was intricate and less than engaging, whereas we think this essential communication tool should be interactive and, if possible, playful.

The tool we proposed presents the company’s key posts with no apparent hierarchy. Essentially based on visuality, it offers a simple and efficient experience. Navigation is nice, quick and easy. Each department have their own tab and color. The mosaic of co-workers’ pictures also gives information on everyone’s area of expertise. And we added hashtags under people’s pictures corresponding to their owner’s personal tastes, as an extra playful, and social touch.

Redesign of the High Tech Cardio website

High Tech Cardio / October 2014 / Website / the project in images / Share

For the 25th anniversary of the annual High Tech Cardio Convention in Marseilles, the organisation assigned the overhaul of their website to A Kitchen. On top of a website to showcase the event, A Kitchen posted over a hundred videos of the talks online, accessible a few days only after the convention had taken place.

Reporting an insurance claim in 2 clicks

BNP Paribas Assurances / July 2014 / Website / Share

A Kitchen imagined a digital space dedicated to making the essentially stressful process of reporting an insurance claim simple and friendly.

The challenge we accepted to take up was not an easy one: respecting the charter, avoiding scrollings, finding graphic gimmicks, working on the pictograms, and finding new ways of looking at UX… all of which were imperative to regain the trust of policy-holders, and to simplify their reading, and their procedure by the same token.

UX was streamlined to make the reporting menu more visible. Each step of the path is clearly labeled and corresponds to a step in the reporting procedure.

Risk prevention advice is provided at the time of subscription as well as in the reporting procedure guidelines.

Protection against personal accidents

BNP Paribas Assurances / June 2014 / Website / Share

BNP Paribas and Hello Bank ! chose A Kitchen for the digital part of the communication plan set in place around the prevention against personal accidents. The objective was to give a real-time overview of life situations, with a highlight on the bank’s advice against accidents these situations can lead to. We designed a website which provides users with pieces of advice that alternate depending on the time of day.

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Each hour of the day is illustrated with a specific situation in a specific place. Next to each situation is a piece of preventive advice against everyday life accidents. The bathroom, kitchen, living-room, child bedroom, garden and the outdoor – all present distinctive risk situations.

Erase racism : the website

Licra / October 2013 / Website / See the website / Share

The app created by the International League Against Racism and Anti-semitism (LICRA) allows you to use your smartphone to report racist tags and have them removed from the web. For the launch of the app, the LICRA needed a promotional website with a tutorial approach. A Kitchen was asked to provide a website relying on tutorial material – with both editorial and video content – and to make a video gathering celebrities committed to the cause.

The website was developped is responsive design and adapted to all kinds of device. However, when connecting from a Smartphone, you are directly redirected to app stores to prioritize immediate downloading. With the success of the app, the website attracts a significant amount of visitors.

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An event website for the National Conference Against Poverty

FNARS / December 2012 / Brand contentWebsite / Share

8.5 millions: that’s the number of people who lived in precarious situations in France in 2012. This figure was at the heart of the device/instrument we provided to the Federation of Associations for Solidarity (FNARS) on the occasion of the National Conference Against Poverty.

The video medium was at the core of the website we designed, with a video clip inspired from Bob Dylan’s Don’t Look Back video: men and women silently showing cardboards inscribed with a few words on their experience to the camera, over a Nina Simone soundtrack .

Developped in responsive design, the website also included the written version of all those testimonies.

We decided to use huitmillionsetdemi.fr (eightandahalfmillion) as the url, which guaranteed the website a good search ranking. It was also a good teaser for people who were not aware of that figure, and an easy web address to memorize for those who already knew it.

The website was extremely successful, and the video clip was screened at the opening of the Conference.

A website for clinical research

Cerc / April 2012 / Website / Share

The Cardiovascular European Research Center (CERC), the European leader in cardiological research, has an unusual organisation, as it gathers a worldwide network of internationally renowned specialists. The website needed to reflect this specificity, as well as to highlight the CERC’s numerous activities. To achieve this, and establish it as the firm’s positioning, we decided to put the spotlight on the network of physicians.

The website was completely overhauled by A Kitchen in 2015.

Creation of the agency

A Kitchen / February 2012 / ApplicationsBrand contentDigital campaignsSocial mediaWebsite / Share

A year before launching A Kitchen, when they both worked for Degetel, a software engineering company, Yoann Chevreuil and Nicolas Hazout (often) met up at the coffee machine.  The former was a creative director, the latter the head of the communications department.

They had fulfilled their mission, which was to launch the company’s digitalization, with the creation of a website and a mobile app. A genius idea suddenly downed on them, between two nespresso caps : « What if we started our own business ? ». A self-evident question, that you’ve heard a million times, and yet, they did go ahead with it.

April 2012: A Kitchen was created.

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